In today’s world, businesses are on the constant lookout for identifying new strategies to stand apart, network with the clients and bring their products to the forefront in a more effective way. This is where 3D product animations have been a game-changer quickly. Be in whatever sector you are in - technology, retail, manufacturing or even healthcare industry, 3D product animations have become smart, engaging solutions to convey your product solutions in the most effective and efficient way.
In this blog, we’ll check why 3D animations are beyond trends - they have become the best investment for the growth of a business.
1. Interpret Complicated Products Easily
When it comes to technology, engineering or machinery, many products are found to be tough to explain just with images or texts. This is where the 3D product animations come in handy. Using a 3D animation, each and every minute detail like the working of the product, assembly and how solutions are delivered can be shown clearly. It's the same as offering the audience a real-time experience without them even touching it. Such videos give the customers an opportunity to comprehend the product in a much better way which will automatically help to enhance the trust in you and eventually purchase your product.
2. Enhances Customer Engagement
We live in a world where visual representation is more preferred. People are more likely to catch the attention of short animated videos and watch them than reading a whole long write-up. This preference helps grab the attention of 3D product videos swiftly and make sure the viewers are kept engaged.
Engaging animations can:
- Enhance the time spent on a website or a social media post
- Enhance the click-through rates (CTR) of e-mails
- Get clients interested in your whole presentations
To put it short, the better you are at capturing the attention, the more chance that you get to convert the interest into sales orders.
3. Reduces Time and Expense
Initially 3D product animations may seem to be like a major investment - but over the years you will see that it actually helped you save. In contrast to the traditional product photography or live demonstrations, 3D animated videos do not have any requirement of physical prototypes, any particular locations for shooting or any costs involved for repeated production. Once the animation is created, it can be used in several platforms - be it your sales presentations, or your websites, in exhibitions, on socials, email marketing and so on. It will also help you avoid any delays due to the availability of product or logistics. Even 3D animations help you showcase a product before its launch. It helps you visualize it even before the manufacturing stage.
4. Offers a Professional & Modern Image
Making use of 3D product animation can bring a top-notch professional impact on your brand. It will project that your business or brand is quite forward looking and focuses on innovation. This is very much important when it comes to B2B industries where trust and quality of the brand really matters when it comes to making a decision on purchase. A well polished 3D product animation could enhance your brand image and make you stand apart from your competitors who are still working in traditional ways.
5. Customizable for Different Audiences
Another major advantage of 3D product animations is that they can be tailor-made for various types of audiences as well as use cases.
- Require a simple explanatory video for general customers? Build a short explainer animation video.
- Require a technical video for engineers or sales teams? Include detailed descriptions and annotations.
- Want to present at an international event? You can add voiceovers or subtitles in several languages.
This kind of flexibility allows 3D animation to be one of the most versatile tools.
6. Improves Conversion Rates
Have you ever thought about why we do marketing of a product or a solution? The aim is to enhance the reach and turn every interest in your product or service into action. This is the place where 3D animations contribute a lot.
A well developed product animation will offer a very clear explanation and there will be no room for doubts. Along with answering all the possible questions from your customers, it helps you build confidence and trust on your product. When customers have a clear understanding of the product, they’re more likely to move to the next step - be it form filling or request quotation or confirming a purchase.
Several businesses have witnessed huge conversion rates just by adding a small 3D animation video of their product on their websites or on sales emails.
7. Online & Remote Selling
The shift to online sales - especially after COVID-19 means brands now have found better ways to showcase their products online. 3D animation videos are the perfect solution for this.
It allows your sales team to showcase products virtually whichever part of the world the customer sits in. There is no requirement of shipping samples or site visits. A crystal clear, top-quality animation video perfectly does the job, anywhere.
Conclusion
We are living in a world where attention span is short and there is a high level of competition. In this scenario, there is no doubt that 3D product animations will offer brands a clear edge. It’s a combination of clarity, professionalism and engagement all in a single tool which helps youtube explain your product or solution much better, sell swiftly and enhance the growth of your brand at a fast pace.
Haven’t you explored 3D product animation yet? It’s time to get it started. Contact BigLeap right away with your requirements and our team will assist you.