When you need information, search engines are a common starting point, whether you are searching for a perfect getaway place, restaurant, or any products, etc. Digital Marketing has become a blessing for businesses. It has become Boon in the marketing field by making promotions easy and more ROI. Every business started using digital marketing as their weapon to increase their sales and for promotion.
People use search engines to find everything from restaurant recommendations to B2B software providers and businesses made use of this situation to increase their turnover. Your potential customers are likely searching for services or products like yours in Google kind of search engines, It doesn't matter what your business is offering to them, This is why SEO is introduced because through SEO you can attract your target audience. And Why SEO? Now we are going to discuss why SEO is important to your business. Before that let us know what is SEO.
What is SEO?
SEO is a process that will make your website visible on search engine result pages (SERP). Since Google is the popular search engine that owns almost 95% of the global search engine traffic, let us see what you can achieve through SEO in the google search engine. While choosing what webpage to show google uses a proprietary algorithm with over 200 signals when a user searches for something in google.
Google stores the data about every single page on the web through scanning. When a customer is searching for something through the google search box, in order to give him/her the answer, Google organizes the page in the most relevant and authoritative pages from top to bottom.
To be on the first page, you should have well-written and optimized content. But you should be careful about the constantly changing google algorithm. If we could build a proper SEO strategy then you can do wonders with SEO.
What are the uses/Benefits of SEO for your website?
1. Increase your Credibility
If your site is ranking high, let's say it ranks within 5 or even 10, then your site is considered as high quality and reliable by the search engine. This will increase your business’s credibility. You can rank high with the help of better keyword research, add better content to your site, and also by increasing your site’s loading speed.
2. More Reach
Unlike other marketing campaigns, through SEO you can reach a wide range of audiences. Regardless of what stage of the buying funnel they are in, a proper SEO effort can help you attract anyone with intent at a given point in time. Compared to PPC or social advertising rather than targeting demographics, SEO targets Keywords, which enables businesses to attract more prospects. But you should know how to create a better SEO strategy to get a better result. For this, the first thing you need to create is a list of keywords that you like to rank for, and then you can expand it by using keyword research tools. Next is competitive research which is the most important step in the strategy. It will refine your list by identifying who your competitors are, the keyword in which they are ranking, their backlink destinations, etc.
3. Cost-free
Even though there are many top SEO agencies whom you can approach for a quality result, it is not something difficult to do or learn by yourself. If you can handle the SEO for your company by yourself then SEO will cost you zero, compared to any other marketing technique. Marketing techniques like Pay per click will cost you a lot compared to SEO.
Search engine promotes useful content and helps you find new customers organically since they crawl your site 24/7. Always conduct research on the content of sites within your niche that rank high. And make the most of your SEO efforts by creating better content than those competitor sites and sharing your content on your social platforms, without the help of a third party. This also won't cost you anything.
4. Competitive Advantage
Nowadays almost every business is investing in SEO, your competitors are also part of them. So if you also invest in SEO in the right way, you can outrank your competitors in search engine results and also help to gain market share. For this, you should do thorough research on the competitors, analyze their weaknesses and strengths, and create and manage your online reputation.
Just think you can drive over 90% of traffic if you rank on the first page of Google, do you think it is good not to be there, especially when your competitors are doing well in google searches? No, right? And your work is not ending with competitor analysis, ensure that your site loads faster, is mobile-friendly, with the best content possible, and with the best user experience.
5. Supports Content Marketing
To rank better in the search result you must create the best content in the form of text, images, and videos, that can capture the audience's attention, hence original content and SEO work hand in hand. Likewise, SEO supports content marketing efforts too. Content that is optimized for keywords, regularly updated, and with high quality will rank best because search engines like freshness.
6. Increase in User Engagement Rates
Only optimized sites are capable to bring in quality traffic. When am telling optimized, there are many factors that depend, but here I wish to tell the importance of useful content in your site that can match the searcher's intent, Then there is a lot of chances that they are likely to spend more time browsing and which can finally lead to more conversions and increased ROI. This will also help in brand awareness as customer engagement for a longer time on the website can lead to customer advocacy and long-term revenue. Like Google analytics, there are many effective online tools to audit your site and then optimize your title, meta tags, etc, to improve your user engagement rate. You should also provide a safe and mobile-friendly website to improve User Engagement Rates.
7. Better Local Searches Rank
“Near Me” searches like "restaurants near me", “Electricians near me”, "plumbers near me" etc are some of the local searches and they are becoming more common searches. And the other interesting part is 80% of local searches are done through mobiles and most of the leads generated will end as conversions.
SEO starts with Google My business and requesting reviews from your clients. Ensure the correct name, address, and phone number to optimize your listing and voice search. Try to answer the most common queries and provides solutions to searchers' problems, by writing rich and compelling content in a conversational tone. Create listings in the local business directories and carefully consider your local keywords, these are the other things to include in the steps.
8. Increases the usability of the Website
Create a search engine-friendly and user-friendly site through SEO strategy. If you can provide a site with useful and high-quality content, responsive and faster, quality backlinks, and enhanced pages, it will not only give you an excellent website but an SEO-friendly website too. robust site structure and navigation are also factors that improve the usability of your website and also a factor in how search engines rank a site.
9. Enhance PPC Campaigns
PPC is a paid marketing strategy that will help the site to appear at the top of the search results. If you can do both perfectly, your site will appear at the top for Organic search and paid search results, which will again increase your credibility. Since you came at the top for both organic search and paid search audience will think, to come on top you are not merely throwing money at advertising. If you can rank through SEO it can result in enhancing the PPC campaigns. If the keyword has a low cost-per-click a high-ranking page may do even better if you use it as part of PPC advertising.
10. Quantifiable Results
SEO will help to measure any changes in website traffic, rankings, and conversions. For tracking these changes SEO uses some platform like Google Analytics, which is a comprehensive suite of information that helps you to drill down to an incredibly granular level.
With Google Analytics you can analyze every website user's buying journey, including the keywords they used to search, the pages they engaged with, and whether they completed specific actions. This information will help you to adjust and improve your SEO strategy accordingly.
Final Thoughts
Even though SEO is a simple process, if you don't do it effectively then there is no use. The website has a lot of benefits which can also lead to long-term exponential growth. Making it a pivotal part of a digital marketing strategy, with SEO, brands can build awareness, credibility, and trust with audiences.
As the best SEO service Agency in UAE, BigLeap is excellent in building the best SEO strategy and we use the latest and the best technology and tool for the process. Please contact us for more details on SEO.